As suggested by the presence of a local museum and a summer festival, Toyota is renowned for its firefly population, which makes an appearance for a short time during the month of June.
Although there are numerous spots where fireflies gather in Toyota, the most popular ones are along the banks of Koya River (木屋川, Koya-gawa), down which one can ride Toyota's famed Firefly Boat (蛍舟, hotaru-bune) during the latter weeks of June.
- Toyota official website (in Japanese)
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